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Products and Process Innovation in the Food Industry by Klaus Günter Grunert, Hardcover | Indigo Chapters
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Products and Process Innovation in the Food Industry by Klaus Günter Grunert, Hardcover | Indigo Chapters
From Klaus Günter Grunert
Current price: $248.50
From Klaus Günter Grunert
Products and Process Innovation in the Food Industry by Klaus Günter Grunert, Hardcover | Indigo Chapters
Current price: $248.50
Loading Inventory...
Size: 1 x 9.25 x 2.69
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Innovation in new product development is a key factor in determining the success of a food company yet the area is fraught with risk, with failure rates in excess of 90% being common. Using a series of 12 European cases studies, this book examines the innovation process from agriculture through to retailer. Each example highlights a different aspect of innovation, and the lessons that can be learned from experience. It considers the important role that marketing as well as technical aspects play in the process. | Products and Process Innovation in the Food Industry by Klaus Günter Grunert, Hardcover | Indigo Chapters