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Coles Programmed Viewership: Japanese Tele-Mediality, Seriality, and Film as a Social Medium at Bayshore Shopping Centre in Ottawa, ON
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Programmed Viewership examines the concept of “program” in Japanese cinema as an organizing framework that links marketing and promotion, exhibition and distribution, and viewing practices in public and domestic spaces. Rea Amit defines “program” as the ideological infrastructure or platform that perpetuates habitual and ritualistic patterns in film production and reception. Amit takes a holistic approach to understanding more than a century of Japanese cinema through the analysis of material film ephemera, cinema theatre, film content, and viewership. This framework positions programming, rather than provenance, as the decisive factor that confers a film’s cultural and institutional identity. While earlier scholarship has gestured toward loosening the tie between cinematic identity and its nation of origin, Programmed Viewership extends this insight by emphasizing that production constitutes only one dimension of a broader programmatic system.
Programmed Viewership examines the concept of “program” in Japanese cinema as an organizing framework that links marketing and promotion, exhibition and distribution, and viewing practices in public and domestic spaces. Rea Amit defines “program” as the ideological infrastructure or platform that perpetuates habitual and ritualistic patterns in film production and reception. Amit takes a holistic approach to understanding more than a century of Japanese cinema through the analysis of material film ephemera, cinema theatre, film content, and viewership. This framework positions programming, rather than provenance, as the decisive factor that confers a film’s cultural and institutional identity. While earlier scholarship has gestured toward loosening the tie between cinematic identity and its nation of origin, Programmed Viewership extends this insight by emphasizing that production constitutes only one dimension of a broader programmatic system.
Coles is renowned for its outstanding customer service and great selection of books. Along with the vast array of magazines, stationary, audio-books, children's literature, fiction, non-fiction and reference books, you can find accessories to make your reading experience more pleasurable. We can recommend the very best in reading today. We will help you search our titles for exactly what you need, and if we do not have it in stock, we will order it for you.
