#html-body [data-pb-style=HBKGIN3]{justify-content:flex-start;display:flex;flex-direction:column;background-position:left top;background-size:cover;background-repeat:no-repeat;background-attachment:scroll} About the brand FridaBaby is the brand that gets parents. That means you. FridaBaby are not a lifestyle. Far from it. they are a solution-based brand. The who-do-I-call-in-the-middle-of-the-night brand. Located in the heart of Wynwood Miami, FL, the FridaFam works tirelessly to help you navigate the challenges of your toughest job yet: raising a tiny human.