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In Push the Button , Elizabeth Rodwell follows a battle over what interactivity will mean for Japanese television, as major media conglomerates took on independent media professionals developing interactive forms from new media. Rodwell argues that at the dawn of a potentially transformative moment in television history, content conservatism has triumphed over technological innovation. Despite the ambition and idealism of Japanese TV professionals and independent journalists, corporate media worked to squelch interactive broadcast projects such as smartphone-playable television and live-streamed and open press conferences before they caught on. Instead, interactive programming in the hands of major TV networks retained the structure and qualities of most other television and maintained conventional barriers between audiences and the actual space of broadcast. Despite their lack of success, the innovators behind these experiments nonetheless sought to expand the possibilities for mass media, national identity, and open journalism.
In Push the Button , Elizabeth Rodwell follows a battle over what interactivity will mean for Japanese television, as major media conglomerates took on independent media professionals developing interactive forms from new media. Rodwell argues that at the dawn of a potentially transformative moment in television history, content conservatism has triumphed over technological innovation. Despite the ambition and idealism of Japanese TV professionals and independent journalists, corporate media worked to squelch interactive broadcast projects such as smartphone-playable television and live-streamed and open press conferences before they caught on. Instead, interactive programming in the hands of major TV networks retained the structure and qualities of most other television and maintained conventional barriers between audiences and the actual space of broadcast. Despite their lack of success, the innovators behind these experiments nonetheless sought to expand the possibilities for mass media, national identity, and open journalism.
Coles is renowned for its outstanding customer service and great selection of books. Along with the vast array of magazines, stationary, audio-books, children's literature, fiction, non-fiction and reference books, you can find accessories to make your reading experience more pleasurable. We can recommend the very best in reading today. We will help you search our titles for exactly what you need, and if we do not have it in stock, we will order it for you.
