If you are anything like me, you thought that the most important part of becoming a Real Estate professional was learning everything they taught in Real Estate School. You believed that passing the class and State Exam with a high score meant immediate success and big pay checks in the amazing profession of Real Estate Sales. If you haven't figured it out yet, I am going to break the news to you right now; this business is tough, actually really hard and if you are in the business of Real Estate, you are also in the business of Lead Generation. You can have a doctorate in real estate, outfox a professional litigator in a contract negotiation, appraise property better than anyone in the market, and have more financing knowledge packed into your head than a mortgage guru, and it won't do you a lick of good without clients. To succeed in real estate you must have client leads. Now, other than a short career as a school teacher and football coach, I've been in sales most of my life so the news that my success in Real Estate School wasn't going to be enough on its own to pave the way to a successful real estate career didn't come as a shock to me and the systems and strategies I followed to build my real estate business to close more than 100 homes a year are detailed in The Rainmaker.