To thrive in the highly competitive health care marketplace, organizations must consistently demonstrate their ability tocontain costs, improve quality, and increase customer satisfaction. In Raising Standards in American Health Care, nationally acclaimedhealth care management expert V. Clay Sherman shows managers andexecutives how to utilize the powerful management force ofstrategic standardization to overcome the most common barriers tothese challenges-and increase competitive advantage. "Sherman gives us many embraceable ideas to work with, and hismessage remains solid: our health care organizations must betransformed by standardizing best practices. This is a refreshing, even exciting approach to the very foundation of setting newstandards for health care excellence."-William G. Gonzalez, chiefhealth system officer, Spectrum Health, Grand Rapids, MI; Top 100Hospitals Winner 1994, 1995, 1998; America's Top 100 IntegratedHealth Care Systems Winner 1998 | Raising Standards in American Health Care by V. Clayton Sherman, Hardcover | Indigo Chapters