You don't have to be in sales to get the most out of this book. If you're feeling lost, trapped, stuck, average but you know you have more in you, then this will serve as an evergreen "how to" guide to get you playing at a Rockstar level. I hated, well strongly disliked, salespeople. Sleezy, greasy, slimy, and dishonest were words that came to mind with the profession. It wasn't until I accidentally stumbled into the automotive industry that I changed my perception. In 6 years I went from Sales to Ownership with no experience, connections in the industry, no cell phone for the first year and a half, and I still don't have a Facebook account. What separated me from others? I ignored the majority of traditional sales strategies and shifted my focus to developing myself, my brand, and my business. This has led me to own 3 companies, being recognized as one of the top Automotive Professionals in North America, and to writing this book. It is my hope that you lean on ReThink Selling as a constant resource for yourself and share it with those you know would find value in it as well.