Too many options? Treat your friends and family to their favourite stores with a Bayshore Shopping Centre gift card, redeemable at participating retailers throughout the centre. Click below to purchase yours today!Purchase Here
Coles Rudder: Strategic Brand Clarity at Bayshore Shopping Centre in Ottawa, ON
*Product information may vary - to confirm product availability, pricing, shipping and return information please contact Coles
As people in business, everybody is more than familiar with the word "Brand." Few, however, have the foggiest notion what a brand really is...and no clear road on how to build one. We have been raised in a sophisticated world of business in which the word "brand" has become a nice little marketing buzzword. However, even in the world of professional design, marketing, and advertising, few really understand exactly what a true brand is, how to build one, or how to make it work as hard as it should. Removing the mystery and providing a crystal-clear formula for building a powerful and impactful brand, David Flanagan boils it all down into "What you say and How you say it." He takes the confusion surrounding the world of real branding and makes it all incredibly easy to understand and use.
As people in business, everybody is more than familiar with the word "Brand." Few, however, have the foggiest notion what a brand really is...and no clear road on how to build one. We have been raised in a sophisticated world of business in which the word "brand" has become a nice little marketing buzzword. However, even in the world of professional design, marketing, and advertising, few really understand exactly what a true brand is, how to build one, or how to make it work as hard as it should. Removing the mystery and providing a crystal-clear formula for building a powerful and impactful brand, David Flanagan boils it all down into "What you say and How you say it." He takes the confusion surrounding the world of real branding and makes it all incredibly easy to understand and use.
Coles is renowned for its outstanding customer service and great selection of books. Along with the vast array of magazines, stationary, audio-books, children's literature, fiction, non-fiction and reference books, you can find accessories to make your reading experience more pleasurable. We can recommend the very best in reading today. We will help you search our titles for exactly what you need, and if we do not have it in stock, we will order it for you.
