This book should help you to create great content. Not just good content, all about you, but exceptional and engaging content that inspires, motivates and drives people to doing things. It includes lots of practical thinking, stories, ideas and checklists to help reinforce your learning. There are three ways you can use this book: 1. Power User - As a Power User you can read it from cover to cover and absorb everything at a forensic level. You could read all the stories and forget the theory. The stories are a lighter way of picking up the key points but by limiting yourself solely to these you might miss some useful insights that will take your content to the next level and beyond. 2. Lite User - As a Lite User it's all about the stories and completing the checklists, so that you glean some knowledge and allow yourself to think, as well as create a plan. You'll create the ultimate in digital content whilst understanding the frameworks behind digital marketing techniques and best practice. 3. Fast Track User - You could Fast Track through the book by focusing solely on the checklists and if you were to complete those in order then you would have yourself a digital communications plan that could form the basis of a marketing strategy, product launch or propel to the next level, your own personal profile online.