This is the blueprint to transform your company, along with the lives of your employees and customers. Get ready to turn even the most inexperienced salespeople into highly trained selling machines. In Sales Lab Scripting, tech sales masters A.J. Mahar and Butch Hodson unveil the exact playbook they've used to scale dozens of startups. This step-by-step process has helped thousands of sales reps consistently crush their sales goals every month-regardless of experience, product, or industry. Unlike most sales books that are too general to implement in practice, Sales Lab Scripting shows you exactly what to say, how to say it, and when to say it. You'll learn the scientifically tested and repeatable process to execute the perfect sales pitch, maximize revenue, and quickly scale your sales force.