Make a futuristic statement in your living room with the Samsung The Serif smart TV. It features an iconic "I" shape designed by Ronan & Erwan Bouroullec, giving you a television that doubles as a design piece. It's equipped with an easy-to-operate Smart Hub that lets you access and play your content in stunning 4K Ultra HD. | Samsung The Serif 43" 4K UHD HDR QLED Tizen Smart TV (QN43LS01BAFXZC) - 2022 - Cloud White