Your job as both maker and marketer is to communicate the value of buying and owning handmade products. Here you'll find many ways to convey the special qualities that may not be obvious to your customers. But after you've made the value known to them, you'll see more shoppers become buyers and repeat customers. Get ready for a deep dive into strategy and how-tos for getting the money you deserve from selling your work. Here's a summary of entrepreneurial skills you can expect to master by the end of the book: You will be able to calculate the real cost of every item you make. You will know how to find the highest price buyers will pay-this one being the most overlooked by makers and artisans. You will gain a tool chest of tactics that add perceived value to your products. You will become a business efficiency expert with ways to cut your costs, increase production and save on your taxes. You invested in this book because your prices, and therefore your entire business, needs a tune-up. Apply the suggestions here, you'll replace anxiety about pricing with confidence. You'll gain the business selfknowledge to grow your handmade venture to whatever size you envision. I've used the principles here first-hand to see my own business grow over many years in many markets.