Coles

Loading Inventory...
Setting the Agenda: Mass Media and Public OpinionSetting the Agenda: Mass Media and Public OpinionSetting the Agenda: Mass Media and Public OpinionSetting the Agenda: Mass Media and Public Opinion

Setting the Agenda: Mass Media and Public Opinion in Ottawa, ON

By None

Current price: $87.75
Visit retailer's website
Setting the Agenda: Mass Media and Public Opinion

By None

Setting the Agenda: Mass Media and Public Opinion in Ottawa, ON

Current price: $87.75
Loading Inventory...

Size: Hardcover (2014)

Visit retailer's website
*Product information may vary - to confirm product availability, pricing, shipping and return information please contact Coles
News media strongly influence how we picture public affairs across the world, playing a significant and sometimes controversial role in determining which topics are at the centre of public attention and action.  Setting the Agenda , first published in 2004, has become the go-to textbook on this crucial topic. In this timely third edition, Maxwell McCombs – a pioneer of agenda-setting research – and Sebastián Valenzuela – a senior scholar of agenda setting in Latin America – have expanded and updated the book for a new generation of students. In describing the media's influence on what we think about and how we think about it,  Setting the Agenda  also examines the sources of media agendas, the psychological explanation for their impact on the public agenda, and their consequences for attitudes, opinions and behaviours. New to this edition is a discussion of agenda setting in the widened media landscape, including a full chapter on network agenda setting and a lengthened presentation on agenda melding. The book also contains expanded material on social media and the role of agenda setting beyond the realm of public affairs, as well as a foreword from Donald L. Shaw and David H. Weaver, the co-founders of agenda-setting theory. This exciting new edition is an invaluable source for students of media, communications and politics, as well as those interested in the role of news in shaping and directing public opinion.
News media strongly influence how we picture public affairs across the world, playing a significant and sometimes controversial role in determining which topics are at the centre of public attention and action.  Setting the Agenda , first published in 2004, has become the go-to textbook on this crucial topic. In this timely third edition, Maxwell McCombs – a pioneer of agenda-setting research – and Sebastián Valenzuela – a senior scholar of agenda setting in Latin America – have expanded and updated the book for a new generation of students. In describing the media's influence on what we think about and how we think about it,  Setting the Agenda  also examines the sources of media agendas, the psychological explanation for their impact on the public agenda, and their consequences for attitudes, opinions and behaviours. New to this edition is a discussion of agenda setting in the widened media landscape, including a full chapter on network agenda setting and a lengthened presentation on agenda melding. The book also contains expanded material on social media and the role of agenda setting beyond the realm of public affairs, as well as a foreword from Donald L. Shaw and David H. Weaver, the co-founders of agenda-setting theory. This exciting new edition is an invaluable source for students of media, communications and politics, as well as those interested in the role of news in shaping and directing public opinion.

More About Coles at Bayshore Shopping Centre

Coles is renowned for its outstanding customer service and great selection of books. Along with the vast array of magazines, stationary, audio-books, children's literature, fiction, non-fiction and reference books, you can find accessories to make your reading experience more pleasurable. We can recommend the very best in reading today. We will help you search our titles for exactly what you need, and if we do not have it in stock, we will order it for you.

100 Bayshore Dr, Nepean, ON K2B 8C1, Canada

Find Coles at Bayshore Shopping Centre in Ottawa, ON

Visit Coles at Bayshore Shopping Centre in Ottawa, ON
Powered by Adeptmind