Everyone sells every day—themselves, their ideas, their products or services. Soft Sell provides a new approach to selling...one that stresses motivation, communication, relationship-building, emotional intelligence and self-image psychology to power-boost you to personal sales success!Soft Sell gives you: An in-depth, self-analysis questionnaire to get you started Exercises to expand your possibilities and help rid yourself of imaginary ceilings and self-imposed limitations The 20 qualities found in the most successful salespeople—with a scale for you to evaluate and grade yourself Simple ways to get out of a sales slump 17 principles for personal achievement And Soft Sell explains: Sales objections—what they actually mean and how to overcome them Attitude—how to really increase your success Prospecting—how to discover the prospect's dominant buying motive The sales interview—get your prospect to tell you how to sell to him or her Service—building customer support and loyalty to increase repeat business