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Sports Sponsorship And Brand Development by M. Beck-Burridge, Paperback | Indigo Chapters

From M. Beck-Burridge

Current price: $80.50
Sports Sponsorship And Brand Development by M. Beck-Burridge, Paperback | Indigo Chapters
Sports Sponsorship And Brand Development by M. Beck-Burridge, Paperback | Indigo Chapters

From M. Beck-Burridge

Sports Sponsorship And Brand Development by M. Beck-Burridge, Paperback | Indigo Chapters

Current price: $80.50
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Size: 1 x 8.5 x 0.59

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Subaru and Jaguar provide outstanding examples of what can be achieved when brand development and relationship marketing are combined to create a world class brand. Subaru achieved victory in the World Rally Championship. Jaguar are now an important new player in Grand Prix racing. This book tells the inside stories behind these campaigns and brand building strategies, and will be of interest as compelling case studies of sports sponsorship and brand development. | Sports Sponsorship And Brand Development by M. Beck-Burridge, Paperback | Indigo Chapters

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