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Statistics with R for Marketing: Volume 2 Linear Models and Cluster Analysis
Coles
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Statistics with R for Marketing: Volume 2 Linear Models and Cluster Analysis in Ottawa, ON
By None
Current price: $214.95
By None
Statistics with R for Marketing: Volume 2 Linear Models and Cluster Analysis in Ottawa, ON
Current price: $214.95
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Size: Library Binding
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Linear models and cluster analysis are powerful tools for uncovering relationships and segmenting markets. This volume explores their application in marketing, including regression analysis, customer segmentation, and predictive modeling. Practical examples and R code demonstrate how to use these techniques effectively. It is an essential resource for marketing analysts and professionals seeking to deepen their understanding of statistical methods.
Linear models and cluster analysis are powerful tools for uncovering relationships and segmenting markets. This volume explores their application in marketing, including regression analysis, customer segmentation, and predictive modeling. Practical examples and R code demonstrate how to use these techniques effectively. It is an essential resource for marketing analysts and professionals seeking to deepen their understanding of statistical methods.
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