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Strategic Management of Technological Innovation
Coles
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Strategic Management of Technological Innovation in Ottawa, ON
Current price: $177.44
Strategic Management of Technological Innovation in Ottawa, ON
Current price: $177.44
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Size: Paperback
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Analyze. Formulate. Implement. Melissa Schilling''s Strategic Management of Technological Innovation, 5e approaches the subject of innovation management as a strategic process. It is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation.
Analyze. Formulate. Implement. Melissa Schilling''s Strategic Management of Technological Innovation, 5e approaches the subject of innovation management as a strategic process. It is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation.
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