This is a high-performance gel that won't flake. Get maximum hold and all-day shine. Holds all hair types. On wet hair you can achieve a sculpted, spiked, sleek or refined look. On dry hair it allows for a messy, tousled look. 50ml (1.7 oz). Made in USA. Hard Up Hard Holding Gel works on all hair types for a maximum high hold finish and humidity resistance that lasts up to 48 hours. Formulated for fine, medium and coarse hair types. Apply to damp or dry hair and style.