Do you want to execute your international strategy successfully, fully realize your market opportunities and lead your multinational teams effectively? The Culture Key explores the main cultural differences you cannot afford to ignore: 1. Direct and indirect communication styles; 2. The different approaches to hierarchy; 3. The role of silence in communication; and 4. Priority: task or relationship.The Culture Key is a helpful cross-cultural guide for anyone who would like to become more effective, whether you are leading a multicultural team locally, regionally or globally, or you are just in regular email communication with people from different nationalities. It is a practical workbook with plenty of real life country specific case studies and advice for bridging the gaps between different cultures.