Marketers everywhere are talking about content, but not everyone is saying the same thing. Some professionals love content and believe it has revolutionized the practice of marketing. To others, it's mere hype: a new name for what marketers have always done. The Definitive Guide to Strategic Content Marketingbrings together all of these diverse perspectives, structuring them around useful key topics that provide insight into the multi-faceted nature of content marketing, featuring interviews with leading academics, industry experts, global thought leaders and influencers. The editors ofThe Definitive Guide to Strategic Content Marketingweave different voices together to present a balanced view of content marketing, grouping the discussion around relevant subjects such as content monetization, native advertising, visuals vs video, and the challenge of measuring results. This structure allows readers to move through the book according to their interests, and cherry-pick the most useful aspects of each discussion to apply to their own marketing initiatives. Containing contributions from brands such asGE, General Motors, HSBC, Football Association, DiageoandPernod Ricard, and agencies includingOglivy Group UK, Havas, Zenith, Vizeum, Accentureand more, this book is a truly unique resource. Online resourcesinclude bonus chapters. With a foreword written byTom Goodwin, author ofDigital Darwinismand EVP, Head of Innovation at Zenith USA, this book contains insight and contributions from a wealth of A-list industry professionals and influencers, including:Tim Lindsay, Bob Garfield, Bob Hoffman, Faris Yakob, Thomas Kolster, Rebecca Lieb, Tia Castagno, Scott Donaton, Rober Rose, David Berkowitz, Professors Mara Einstein, Mark RitsonandDouglas Rushkoff. | The Definitive Guide to Strategic Content Marketing by Lazar Dzamic, Paperback | Indigo Chapters