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The Fundamentals of Business-to-Business Sales & Marketing by John Coe, Hardcover | Indigo Chapters

From John Coe

Current price: $49.95
The Fundamentals of Business-to-Business Sales & Marketing by John Coe, Hardcover | Indigo Chapters
The Fundamentals of Business-to-Business Sales & Marketing by John Coe, Hardcover | Indigo Chapters

From John Coe

The Fundamentals of Business-to-Business Sales & Marketing by John Coe, Hardcover | Indigo Chapters

Current price: $49.95
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Size: 1.02 x 23.11 x 516.2

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B2B sales and marketing executives have been hard-hit by increasing sales demands, plummeting budgets, and highly touted techniques that promise more than they deliver. The Fundamentals of Business-to-Business Sales & Marketing shows executives how to integrate traditional B2B selling methods with effective and proven new technologies. Covering database marketing, microclustering, accurate ROI measurement, and more, this no-nonsense book provides a dynamic, hands-on approach for selling more while spending less, and meeting today's relentless revenue and margin demands. | The Fundamentals of Business-to-Business Sales & Marketing by John Coe, Hardcover | Indigo Chapters

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