It has been estimated that more than 180,000 new titles are placed on the market every year in America. Out of those, only about 20,000 were published by traditional publishing houses like Random House and Harper-Collins. Where does that leave the other 160,000 authors? And, what do they do once they finally see their work in print? The Lawn Won't Mow Itself is a guide to the self-publishing and book marketing business written by the industry's leading authority - R. Michael Johnson. In it, one will learn the various publishing alternatives today, as well as why you are better off publishing your work yourself. Also included are hints, tips and what to do and not to do in marketing your book. This book is a must-read for anyone who is serious about the success of their self-published book.