One of the original great Parisian haute couture houses, together with names such as Dior and Chanel, Pierre Balmain reigned in the world of fashion in the 1950s with his spectacular and elaborate evening dresses. Now, in the 21st century, the ultramodern look of Balmain, still with Pierre's spirit, is worn by celebrities such as Beyoncé, Kristen Stewart, Kate Moss and Kendall Jenner. Dazzling and richly embellished details meet futuristic silhouettes for an instantly recognizable style. Known for its solid presence in social networks driven by the "Balmain army" of fans, Balmain occupies a unique position among the main haute court houses today.