The Moderate Majority examines the Republican electorate and challenges the conventional narrative that today’s Republicans are all radicalized, reactionary ideologues. It illuminates the substantial gap between the elites and diverse, mostly moderate rank-and-file GOP voters. With a historically grounded, mixed-methods approach that draws on a rich collection of empirical survey data and face-to-face interviews, this book presents a comprehensive portrait of contemporary mass Republican opinion and behavior. .