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Coles The New Alchemists: Rise of Deceptive Healthcare at Bayshore Shopping Centre in Ottawa, ON
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How to identify and see through deceptive and unethical health marketing practices
Health scams come in all shapes and sizes—from the suppression of side-effects from prescription drugs to the unproven benefits of ‘traditional’ health practices—taking advantage of the human tendency to assume good intentions in others. So how do we avoid being deceived? Professor of Nursing, Bernie Garrett explores real-world examples of medical malpractice, pseudo and deceptive health science, dietary and celebrity health fads, deception in alternative medicine and problems with current healthcare regulation, ending with a simple health-scam detection kit. And he looks at how these practices and ineffective regulations affect our lives.
How to identify and see through deceptive and unethical health marketing practices
Health scams come in all shapes and sizes—from the suppression of side-effects from prescription drugs to the unproven benefits of ‘traditional’ health practices—taking advantage of the human tendency to assume good intentions in others. So how do we avoid being deceived? Professor of Nursing, Bernie Garrett explores real-world examples of medical malpractice, pseudo and deceptive health science, dietary and celebrity health fads, deception in alternative medicine and problems with current healthcare regulation, ending with a simple health-scam detection kit. And he looks at how these practices and ineffective regulations affect our lives.
Coles is renowned for its outstanding customer service and great selection of books. Along with the vast array of magazines, stationary, audio-books, children's literature, fiction, non-fiction and reference books, you can find accessories to make your reading experience more pleasurable. We can recommend the very best in reading today. We will help you search our titles for exactly what you need, and if we do not have it in stock, we will order it for you.
