Seminar paper from the year 2015 in the subject Business economics - Business Management, Corporate Governance, grade: 1,2, language: English, abstract: The senior adviser and eight president from Toyota, Hiroshi Okuda, said in year 1997: "We wish to make Toyota not only strong, but a universally admired company, winning the trust and respect of the world. We must be a company that is accepted wholeheartedly by people around the world, who would think it natural if Toyota became No.1 in size, since we provide attractive products that excel in environmental protection and in safety.". Do this quotation become reality? In this coursework, the Toyota Motor Corporation will be present with its presentation of company, mission, vision and also the range of products. After this, the mnemonic of PESTEL will be explained in chapter three. In addition the limitation of the PESTEL-Analysis will be shown. In Chapter four, the particular factors of the PESTEL-Analysis will be introduced by relating to Toyota Motor Corporation, but only in Germany, because otherwise it would be too extensive. The next chapter will deal with an overall evaluation/ assessment followed by recommendations for further strategic orientation which will complete this coursework.