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The Political Marketing Game by J. Lees-Marshment, Hardcover | Indigo Chapters

From J. Lees-Marshment

Current price: $80.50
The Political Marketing Game by J. Lees-Marshment, Hardcover | Indigo Chapters
The Political Marketing Game by J. Lees-Marshment, Hardcover | Indigo Chapters

From J. Lees-Marshment

The Political Marketing Game by J. Lees-Marshment, Hardcover | Indigo Chapters

Current price: $80.50
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Size: 0.89 x 9.02 x 1.19

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The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism. | The Political Marketing Game by J. Lees-Marshment, Hardcover | Indigo Chapters

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