Why do some individuals from the imagined "non-West" view the "West" favorably and others do not? Grounded in psychological authoritarianism and the psychological reactions to experiences of rejection, Björn Goldstein provides a theoretical model to explain and predict attitude toward the "West." Using accounts from high-ranking politicians from different socioeconomic groups in the Tamil Nadu region of India-a region independent from the often too "emotionalized" discourse regarding (political) Islam-Goldstein challenges the conventional narrative that the most important factors for attitude formation toward the West are experiences of disregard and oppression perpetrated by the West. ã Far beyond the personal characteristics of individuals, differences in attitudes follow a regular pattern of variables influencing opinion and attitude formation toward the West in each society. Scoring high on authoritarianism predicts "anti-Western" attitudes far better than socio-economic status, cultural or moral concerns, or normative differences do.