The community is the most effective communication channel for Kim. Women like to be a part of at least one group. Furthermore, information technology has transformed the entire world into a big community. Customers can talk, admire, criticize your brand all over the planet 24 hours a day, 7 days a week and 365 days a year. Therefore, it is personal communication, not mass advertising, that is the most successful marketing communication method explains Kim. P2P stands for Peer to Peer or People to People. The interaction on the same level is the most important factor here. That's why the last, but not least, principle of "Venus" Marketing is client connection management for efficient sales. Customers on Venus despise being the target of sales pitches. They like connections. Finally, greetings from Venus! Use these principles wisely, and you will triumph over your opponents in a world that is becoming increasingly emotional, the world of Venus!!!