No one sits down and plans on failing in life. It happens, though-usually one decision at a time. Neither do we drift toward success. We move toward success and growth by intentionally making good decisions. The Ripple Effect can help you identify the seven most important decisions of each day. Like a pebble hitting the water creates a ripple effect, each one of these daily decisions creates momentum in your life. By improving the way you make decisions in these seven key areas, you will improve your life. You can't change your life for the better until you change the decisions you make each day.