India and its market are highly complex and even the native people face challenges in understanding it; leave aside the foreigners. India is a highly heterogeneous country with marked differences in everything, including business. People often get puzzled by the diversity of India and the variations existing in its market. A proper understanding of the country is a pre-requisite for achieving success in doing business in that country. This book provides you with a broad overview of India and the Indian market with a lot of on-ground practical information. This book is meant for entrepreneurs and Small & Medium Enterprises (SMEs) who want to do business in India; both Foreign (who want to do business in India ) and Indian (who want to expand to the national level from the local or regional level). Besides enhancing the knowledge about India at the National level, this book will make you discover some lesser-known aspects of the Indian market and will reveal many new things which you never knew about India. This is among the best times to do business in India. Opportunities and possibilities exist in all areas and transitions are taking place fast. To explore this vast country and its market, it is required to appreciate the uniqueness existing in the Indian market and act accordingly. About the Author: Dr. Prateek Jain is a Management and Strategy Professional with a work experience of more than 23 years. He has done his PhD from IIT Delhi, MBA from IIM Lucknow and BE from Mangalore University. He runs his own Consulting and Training organization, which works in the area of Entrepreneurship and Small & Medium Enterprises (SMEs). He is based at Noida (Delhi NCR).