Bruce Piasecki starts this book with an honest response to the question, "Why did you create this book on the voices of CEOs?" As a New York Times and USA Today bestselling author, Bruce provides insight into what he learned from working firsthand with the principal CEOs. In "The Voice of the CEO" you will hear, in their own words, the life stories of 3 distinguished CEOs—one of a large medical consortium, another who ran Gundersen Health System, and also living legend Bill Novelli, who founded Porter Novelli the world-renowned marketing firm. Learn from their life experiences, listen to their stories, and see how their leadership skills landed them where they are today.