Zoos have existed for centuries, evolving from Victorian menageries to institutions claiming to champion conservation and education. But are they truly fit for purpose today? Can they meet the complex needs of the animals they house? And what does the future hold for these controversial spaces? In this thought-provoking and accessible book, Professor Samantha Ward – a leading expert with hands-on experience in both the practical and managerial sides of the zoo world invites readers to explore the science, ethics, and realities of modern zoos. Drawing on personal insights and rigorous research, she offers a balanced, evidence-based perspective that doesn’t shy away from difficult questions. Whether you’re a lifelong zoo lover, a passionate critic, or simply curious, this book will challenge your assumptions and deepen your understanding. Each chapter ends with expert commentary from voices across the zoo and conservation sectors, enriching the conversation and offering multiple viewpoints. Beautifully illustrated by Carrie Duce and written in a clear, engaging style, this book is your guide to critically evaluating zoos, helping you decide which ones deserve your support, and why.