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Tribal Marketing Tribal Branding by Brendan Richardson, Hardcover | Indigo Chapters
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Tribal Marketing Tribal Branding by Brendan Richardson, Hardcover | Indigo Chapters in Ottawa, ON
From Brendan Richardson
Current price: $72.95
From Brendan Richardson
Tribal Marketing Tribal Branding by Brendan Richardson, Hardcover | Indigo Chapters in Ottawa, ON
Current price: $72.95
Loading Inventory...
Size: 0.7 x 9.25 x 1.02
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Tribal branding allows marketers to benefit from greatly enhanced levels of consumer devotion to brands. Richardson incorporates the approach of ethno-marketing to expertly explain the opportunities for marketing and branding professionals to co-create brands with, and develop new ways of marketing to, tribal groups and brand communities. | Tribal Marketing Tribal Branding by Brendan Richardson, Hardcover | Indigo Chapters
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