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Coles UNboring: Take your content marketing from blah to brilliant at Bayshore Shopping Centre in Ottawa, ON
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Post-pandy, marketers and founders find themselves in a time of extraordinary digital marketing clutter. While many of us have learned to inform via the content marketing we publish, far too few have any clue how to do it while bringing a bit of personality, levity, and pleasure.
UNboring is the first content marketing advice book written about how to find an audience by making them smile. In it, you will find 10 core lessons on how to bring MUCH MORE entertainment to your content marketing.
Within this book you'll learn:
What 'entertainment quotient' (EQ) is and how can it help you be UNboring (aka cut clutter)
How to emphasize EQ - two ways. Particularly in an audience with a higher state of consciousness post-pandy.
The importance of say no to 'wokenism' in our journeys as brands to communicate our value and purpose
What to do when efforts to bring levity to business communication goes really wrong
The content marketing framework that will help you repurpose your humour, without losing your audience to boredom
How to pick and stay in a newsjacking lane, to keep your brand relevant
And the framework to find time to feed curiosity you need to truly kill your boring content
Whether you are a marketer, founder, creator, or student, UNboring is your guide to taking good content and making it truly memorable.
Post-pandy, marketers and founders find themselves in a time of extraordinary digital marketing clutter. While many of us have learned to inform via the content marketing we publish, far too few have any clue how to do it while bringing a bit of personality, levity, and pleasure.
UNboring is the first content marketing advice book written about how to find an audience by making them smile. In it, you will find 10 core lessons on how to bring MUCH MORE entertainment to your content marketing.
Within this book you'll learn:
What 'entertainment quotient' (EQ) is and how can it help you be UNboring (aka cut clutter)
How to emphasize EQ - two ways. Particularly in an audience with a higher state of consciousness post-pandy.
The importance of say no to 'wokenism' in our journeys as brands to communicate our value and purpose
What to do when efforts to bring levity to business communication goes really wrong
The content marketing framework that will help you repurpose your humour, without losing your audience to boredom
How to pick and stay in a newsjacking lane, to keep your brand relevant
And the framework to find time to feed curiosity you need to truly kill your boring content
Whether you are a marketer, founder, creator, or student, UNboring is your guide to taking good content and making it truly memorable.
Coles is renowned for its outstanding customer service and great selection of books. Along with the vast array of magazines, stationary, audio-books, children's literature, fiction, non-fiction and reference books, you can find accessories to make your reading experience more pleasurable. We can recommend the very best in reading today. We will help you search our titles for exactly what you need, and if we do not have it in stock, we will order it for you.
