A bold, useful, uncomplicated guide to mastering the three keys of business success In this practical book, Dr. Howard Farran shows that running a business isn't all that complicated--if, you're focusing on the right three areas: - People maximizing the potential of employees, customers, and yourself. - Time mastering the efficiency that helps a business turn the biggest profit possible. - Money learning to love the numbers that function as the business's scorecard. With simplicity, good humor, and plenty of stories Dr. Farran reveals the actions that can lead anyone to bigger profits, happier people, and a more fulfilling life.