Too many options? Treat your friends and family to their favourite stores with a Bayshore Shopping Centre gift card, redeemable at participating retailers throughout the centre. Click below to purchase yours today!Purchase Here
Coles Understanding Scarcity: From Marketing to Policy, Management, and Beyond at Bayshore Shopping Centre in Ottawa, ON
*Product information may vary - to confirm product availability, pricing, shipping and return information please contact Coles
Understanding Scarcity: From Marketing to Policy, Management, and Beyond explores the intricate relationship between scarcity and consumer behavior, drawing on decades of research across marketing, economics, and psychology. Marketers have long utilized scarcity tactics such as "limited time" or "limited quantity" promotions to boost demand, rooted in the principle that "scarcity increases value". The 2007-2009 Great Recession ignited a fresh wave of interest in scarcity as more than just a promotional tool-it became a complex psychological state driven by macroeconomic factors, personal experiences, and even subtle environmental cues. This monograph captures that shift, examining scarcity as both a chronic condition and a mindset that influences every stage of consumer decision-making.This monograph highlights how scarcity can be triggered by anything from financial deprivation to simple social comparisons. The authors illuminate the profound impact of scarcity on consumer motivation, willingness to pay, and effort expended to acquire products. Drawing from a diverse range of findings, this work offers novel implications for public policy, marketing strategies, and management decisions. The authors not only review historical and contemporary research on scarcity but also offer a forward-looking agenda for future studies. Perfect for scholars and practitioners alike, this monograph offers a rich understanding of how scarcity shapes behavior, and how businesses and policymakers can harness power to better serve their audiences.
Understanding Scarcity: From Marketing to Policy, Management, and Beyond explores the intricate relationship between scarcity and consumer behavior, drawing on decades of research across marketing, economics, and psychology. Marketers have long utilized scarcity tactics such as "limited time" or "limited quantity" promotions to boost demand, rooted in the principle that "scarcity increases value". The 2007-2009 Great Recession ignited a fresh wave of interest in scarcity as more than just a promotional tool-it became a complex psychological state driven by macroeconomic factors, personal experiences, and even subtle environmental cues. This monograph captures that shift, examining scarcity as both a chronic condition and a mindset that influences every stage of consumer decision-making.This monograph highlights how scarcity can be triggered by anything from financial deprivation to simple social comparisons. The authors illuminate the profound impact of scarcity on consumer motivation, willingness to pay, and effort expended to acquire products. Drawing from a diverse range of findings, this work offers novel implications for public policy, marketing strategies, and management decisions. The authors not only review historical and contemporary research on scarcity but also offer a forward-looking agenda for future studies. Perfect for scholars and practitioners alike, this monograph offers a rich understanding of how scarcity shapes behavior, and how businesses and policymakers can harness power to better serve their audiences.
Coles is renowned for its outstanding customer service and great selection of books. Along with the vast array of magazines, stationary, audio-books, children's literature, fiction, non-fiction and reference books, you can find accessories to make your reading experience more pleasurable. We can recommend the very best in reading today. We will help you search our titles for exactly what you need, and if we do not have it in stock, we will order it for you.
