Loading Inventory...

Value Creation and Sport Management by Sandalio Gómez, Hardcover | Indigo Chapters

From Sandalio Gómez

Current price: $149.95
Value Creation and Sport Management by Sandalio Gómez, Hardcover | Indigo Chapters
Value Creation and Sport Management by Sandalio Gómez, Hardcover | Indigo Chapters

From Sandalio Gómez

Value Creation and Sport Management by Sandalio Gómez, Hardcover | Indigo Chapters

Current price: $149.95
Loading Inventory...

Size: 1 x 1 x 1

Visit retailer's website
*Product information may vary - to confirm product availability, pricing, shipping and return information please contact Coles
The sports business has become one of the fastest growing industries in recent years. Sports organizations now have the potential to generate massive amounts of revenue through a variety of different channels, including broadcasting rights, advertising and branding. However, the rise of sports-related business has so far received relatively little attention from management scholars and social scientists. This book argues that we can no longer afford to ignore this important economic and social phenomenon. It presents a new conceptual framework based on the concept of value creation to show how we can understand and explain the success and failure of sports organizations. Key concepts are illustrated with case studies of sporting organizations, including Real Madrid, FC Barcelona and the Americas Cup. Written by a team of authors from one of Spain's leading business schools, it provides a unique set of theoretical and practical insights for researchers and sports organization managers. | Value Creation and Sport Management by Sandalio Gómez, Hardcover | Indigo Chapters

More About Coles at Bayshore Shopping Centre

Coles is renowned for its outstanding customer service and great selection of books. Along with the vast array of magazines, stationary, audio-books, children's literature, fiction, non-fiction and reference books, you can find accessories to make your reading experience more pleasurable. We can recommend the very best in reading today. We will help you search our titles for exactly what you need, and if we do not have it in stock, we will order it for you.

100 Bayshore Dr, Nepean, ON K2B 8C1, Canada

Powered by Adeptmind