Apple Intelligence is the personal intelligence system that helps you write, express yourself and get things done effortlessly. With groundbreaking privacy protections, it gives you peace of mind that no one else can access your data — not even Apple. (Apple Intelligence coming December 2024)
A18 Pro chip enables Apple Intelligence with a faster Neural Engine, improved CPU and GPU, and a big jump in memory bandwidth. It also drives advanced video and photo features and powers AAA gaming

Note: Apple Intelligence starting October 2024 with Siri and device language set to U.S. English. Canadian English support available December 2024. Some features and languages, including Canadian French, will be coming over the next year.

Titanium design. Larger display. Even more stunning

iPhone 16 Pro has a strong and light titanium design with a larger 6.3-inch Super Retina XDR display. It’s remarkably durable with the latest-generation Ceramic Shield material that’s 2x tougher than any smartphone glass. (The displays have rounded corners. When measured as a rectangle, the screen is 6.27 inches for iPhone 16 Pro diagonally. Actual viewable area is less)
With iOS 18 you can tint your Home Screen icons with any colour. Find your favourite shots faster in the redesigned Photos app. And add playful, animated effects to any word, phrase or emoji in iMessage (Some features may not be available for all countries or all areas)
iPhone 16 Pro delivers an incredibly power-efficient performance with up to 27 hours video playback (Battery life varies by use and configuration). Charge via USB-C or snap on a MagSafe charger for faster wireless charging (Accessories sold separately)

Take total Camera Control

Camera Control gives you an easier way to quickly access camera tools, like zoom or depth of field, so you can take the perfect shot in record time
Take your videos to a whole new level with 4K 120fps Dolby Vision, enabled by the 48MP Fusion camera. The improved 48MP Ultra Wide camera lets you capture mesmerizing detail in macro photos and wide-angle shots
The latest-generation Photographic Styles give you greater creative flexibility, so you can make every photo even more you. And thanks to advances in the image pipeline, you can now reverse any style, any time

In an emergency, iPhone has your back

If you don't have cell service or Wi-Fi, iPhone can connect to a satellite so you can send and receive messages and Tapbacks. (Emergency SOS and Messages via satellite are included for free for two years with the activation of any iPhone 14 or later model. Connection and response times vary based on location, site conditions and other factors. Messages via satellite requires a carrier plan. SMS messaging via satellite is available on supported carriers. SMS message rates may apply). In a severe car crash, iPhone can connect to emergency services when you can't (iPhone 16 and iPhone 16 Pro can detect a severe car crash and call for help. Requires a cellular connection or Wi-Fi calling)

Before you buy this phone, here's what you need to know

One-time connection service fee may apply. Provincial 911 monthly fees may apply. Virgin Plus remits the fee to the government. Available with new activations or upgrades. Subject to change without notice. Other conditions apply. Taxes apply on down payment (if any) at time of purchase. Amortized taxes on the financed amount are payable with your monthly device payments. Purchase financing provided by Virgin Plus, on approved credit. Cost of borrowing is $0. Savings based on comparison of Virgin Plus's device price with Sweet PayTM vs. Virgin Plus’s full device price without Sweet PayTM. If you end your Service Agreement early or you change your plan to a non-eligible plan, you will have to pay an early exit charge. The early exit charge consists of your remaining device payments, and the remaining balance on your Agreement Credit (plus applicable taxes) if you received one at the time of purchase. VIRGIN, VIRGIN PLUS and the Virgin Signature logo are trademarks of Virgin Enterprises Limited and used under license. All other trademarks are property of their respective owners. © Virgin Plus 2021.
In-store activation required on select two-year voice and data plans. Excludes outright purchases.
Speed up your in-store phone activation by getting started from home. Then, head to a Best Buy store to complete the process and pick up your phone.
Some conditions apply to this offer. For full details, speak to a Mobile Advisor at your local Best Buy store.
Order fulfillment is based on product availability.
This promotional offer is available for a limited time and is subject to change without notice.

What do I need to activate my new phone?

To activate your phone, a Best Buy associate will need to see two pieces of government identification. This includes one piece of photo identification like a Provincial ID, Driver's License, Citizenship Card, or Passport.
Carrier activation is subject to a credit check and approval. Depending on the results of this credit check, the carrier may require that you pay a security deposit or meet additional credit requirements.