VisuALS Technology Solutions, LLC is a technology startup birthed out of Oklahoma Christian University to "love our neighbors by restoring independence, dignity, and hope through affordable assistive technology solutions." They help those with debilitating conditions to reconnect with their loved ones and the world around them. VisuALS: A Startup Strategic Journey follows the startup team from initial concept through to market launch, teaching how to take each of the strategic steps along that journey. The book introduces tools that any startup can use to clarify their strategy, to understand customer needs, to understand the market opportunity, to experiment and learn along the journey, and to launch to market.