In this insightful and timely book, L. Janet Wolff provides a comprehensive look at the motivations and behaviors of the modern woman consumer. Drawing upon the latest research in psychology, marketing, and sociology, the book provides practical advice for anyone looking to reach this important demographic. A must-read for marketers, advertisers, and anyone interested in the intersection of gender, consumerism, and culture. This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work is in the "public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.