What Would Steve Jobs Do? presents the six-part business model Jobs applied to make Apple the most valuable publicly traded manufacturing corporation in the world and the global model for business excellence. While the results of this model can be profound, each step is something you can easily focus on with clarity and purpose: Customer— Understand your customers so well that you know what they want more than they do. Vision— Don't stop thinking at "new product"; synthesize your ideas, products, and technologies around a specific game-changing customer issue. Culture— Create an environment filled with people who consider "can't" a bad word. Product— Approach your product as something that can change the world—not just something to beat the competition or get a job done. Message— Deliver a message so compelling that it becomes an extension of the product itself. Personal Brand— Make people think constancy, promise, and trust when they think of you. Transform your organization, recast your future, and do your part to redefine our world using the wisdom and foresight of the greatest business sage in generations.