Logic can be met with logic, while illogic cannot-it confuses those who think straight. The Big Lie and monotonously repeated nonsense have more emotional appeal in a cold war than logic and reason. While the enemy is still searching for a reasonable counter-argument to the first lie, the totalitarians can assault him with another." ― Joost A.M. Meerloo Why Can't We Stop? We're under threat. A threat that, left unnoticed, will culminate in mass hysteria. It's time to bridge the gap and question this threat of menticide because if left to seep into our subconscious and we don't understand how to tackle it, our voices will diminish. One by one. From the Bible and best practice to hundreds of company turnarounds, psychological analysis and a summary of the strategic shifts of the 2020-2021 crisis, the author draws on an eclectic range of sources to summarise his message for further consideration. The intention of this book is not to brainwash you into the author's way of thinking. Rather, the purpose of this pragmatic and practical book is to highlight the dire crisis society faces, encourage intelligent debate and provide you, the reader, with the knowledge to take back control. So what are we facing? Are people simply becoming increasingly stupid? Or is tech getting cleverer? Are the boundaries between logic and illogic becoming so blurred we can't think straight? How do can we handle the tyrannical views and shallow ideologies that swamp the media? Are we looking high enough up for our answers? Let's start the debate.