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Why Marketing to Women Doesn't Work: Using Market Segmentation Understand Consumer Needs
Coles
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Why Marketing to Women Doesn't Work: Using Market Segmentation Understand Consumer Needs in Ottawa, ON
Current price: $65.95
Why Marketing to Women Doesn't Work: Using Market Segmentation Understand Consumer Needs in Ottawa, ON
Current price: $65.95
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Size: Hardcover
*Product information may vary - to confirm product availability, pricing, shipping and return information please contact Coles
This book addresses the challenges and subtleties behind marketing to women and confronts the idea that gender alone can be used as an indicator to target your market. Darroch provides practical insights into market segmentation and recommends a new approach that focuses on targeting human needs, not gender, in order to reach female customers.
This book addresses the challenges and subtleties behind marketing to women and confronts the idea that gender alone can be used as an indicator to target your market. Darroch provides practical insights into market segmentation and recommends a new approach that focuses on targeting human needs, not gender, in order to reach female customers.
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More About Coles at Bayshore Shopping Centre
Coles is renowned for its outstanding customer service and great selection of books. Along with the vast array of magazines, stationary, audio-books, children's literature, fiction, non-fiction and reference books, you can find accessories to make your reading experience more pleasurable. We can recommend the very best in reading today. We will help you search our titles for exactly what you need, and if we do not have it in stock, we will order it for you.
100 Bayshore Dr, Nepean, ON K2B 8C1, Canada
Find Coles at Bayshore Shopping Centre in Ottawa, ON
Visit Coles at Bayshore Shopping Centre in Ottawa, ON