A book is not about something. A book is for someone. You want to write a nonfiction book that matters. A book readers love and rave about. A book they underline, dog-ear, and highlight. A must-read. How do you do that, when you’ve never written a book like that before? When you aren’t sure what content to include in a nonfiction book, or how to organize it? And when you’re not sure if your idea is worth pursuing in the first place? At the heart of the answers to all these questions is a craft created by AJ Harper, ghostwriter and editor for some of the foremost thought leaders of our time. The foundation of that craft is a simple, yet powerful philosophy: Reader First. When you learn how to put your reader first at every stage of book development, writing, and editing, you can create the connection and trust required to transform their lives. In these pages, Harper reveals the proven methods and frameworks she has used for nearly two decades to write and edit perennial bestsellers. It’s not the easy way, or the fast way; it’s the effective way. The payoff for doing this important work: a must-read book, and a massive readership who serve as ambassadors for your message and your brand.