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A Business History Of The Swatch Group by P. Donz, Paperback | Indigo Chapters
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A Business History Of The Swatch Group by P. Donz, Paperback | Indigo Chapters
From P. Donz
Current price: $233.95
From P. Donz
A Business History Of The Swatch Group by P. Donz, Paperback | Indigo Chapters
Current price: $233.95
Loading Inventory...
Size: 1 x 8.5 x 0.49
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This book offers a detailed and full analysis of the strategy which enabled the Swatch Group to establish itself on the world market. In particular, it tackles the issues of production restructuring, with the opening of subsidiaries in Asia, and the implementation of a new marketing strategy, characterized by the move towards luxury. | A Business History Of The Swatch Group by P. Donz, Paperback | Indigo Chapters