With the unprecedented prosperity of world economy, luxury brands from western countries are blindly chased by consumers, while low-quality counterfeits are all over the market, which results in people’s two extreme consumption patterns. As a reflection and criticism of this situation, MINISO was born! MINISO attaches great importance to the genuine value of fine quality products, and maintains a balance between lives and products which improve living standards. It becomes a global leader in exploring excellent products for better life. From Japan To The World. Love Life, Love MINISO