Loading Inventory...

Advances In Tourism Destination Marketing by Metin Kozak, Paperback | Indigo Chapters

From Metin Kozak

Current price: $94.95
Advances In Tourism Destination Marketing by Metin Kozak, Paperback | Indigo Chapters
Advances In Tourism Destination Marketing by Metin Kozak, Paperback | Indigo Chapters

From Metin Kozak

Advances In Tourism Destination Marketing by Metin Kozak, Paperback | Indigo Chapters

Current price: $94.95
Loading Inventory...

Size: 1 x 9.19 x 0.91

Visit retailer's website
*Product information may vary - to confirm product availability, pricing, shipping and return information please contact Coles
This volume provides original insight into the operational opportunities, challenges and constraints in managing Tourism Destination Marketing. It explores how the various tourist destination systems including tourist, places (as seen by the tourist), public and private tourism organisations and the social and physical environment can effectively communicate and co operate together at a profit for each. Advances in Destination Marketingoffers a comprehensive review of a wide range of aspects related to marketing tourism products including networks in destinations, consumer experiences in destinations, destination branding, destination image, events in destinations and destination tourism products. Throughout the book a network analysis perspective is applied to offer alternative solutions of how each system can share network knowledge and system knowledge so profits can be created effectively and maximised. The exploration of new topics such as Destination Networks and Destination Branding as well as original international empirical research and case studies from well known researchers in the area, provides new thinking on Marketing Tourism Destinations. The relevance of the arguments and the salient conclusions are valuable in the study of an ever dynamic and burgeoning industry. This stimulating volume will be of interest to higher level students, academics, researchers within Tourism and practitioners in the industry. | Advances In Tourism Destination Marketing by Metin Kozak, Paperback | Indigo Chapters

More About Coles at Bayshore Shopping Centre

Coles is renowned for its outstanding customer service and great selection of books. Along with the vast array of magazines, stationary, audio-books, children's literature, fiction, non-fiction and reference books, you can find accessories to make your reading experience more pleasurable. We can recommend the very best in reading today. We will help you search our titles for exactly what you need, and if we do not have it in stock, we will order it for you.

Powered by Adeptmind