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Born Global Firms by S Tamer Cavusgil, Paperback | Indigo Chapters
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Born Global Firms by S Tamer Cavusgil, Paperback | Indigo Chapters
From S Tamer Cavusgil
Current price: $27.81
From S Tamer Cavusgil
Born Global Firms by S Tamer Cavusgil, Paperback | Indigo Chapters
Current price: $27.81
Loading Inventory...
Size: 0.3 x 9 x 0.43
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This book helps managers and scholars understand the born-global phenomenon. We offer a comprehensive treatment of born globals, from distinctive features of these companies, to strategies that they use for international success, to implications of the phenomenon for international small- and medium-sized enterprises. We review useful theories and frameworks, as well as introduce a new field based on the born-global phenomenon - international entrepreneurship. | Born Global Firms by S Tamer Cavusgil, Paperback | Indigo Chapters