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Consumer Brand Relationships by M. Fetscherin, Hardcover | Indigo Chapters
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Consumer Brand Relationships by M. Fetscherin, Hardcover | Indigo Chapters
From M. Fetscherin
Current price: $160.95
From M. Fetscherin
Consumer Brand Relationships by M. Fetscherin, Hardcover | Indigo Chapters
Current price: $160.95
Loading Inventory...
Size: 0.69 x 8.5 x 10.53
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Consumer Brand Relationships further advances the understanding of consumers' relationships with brands. The book discusses what brand relationship means and how to measure and manage brand relationships by compiling eleven chapters written by leading experts to provide an important contribution to a better understanding of brand relationships. | Consumer Brand Relationships by M. Fetscherin, Hardcover | Indigo Chapters
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